SEO EXPERIENCE
John started as an in-house SEO for startups heading outreach, link-building, managing bloggers and freelance writers, designing and executing creative campaigns (generating high equity links), and reporting to the executive team.
In 2015, John joined Penske Media Corporation as an in-house SEO Manager where he caters to the voice of each brand in a diverse portfolio. His content philosophy: write for the audience, stay true to your voice, and follow the data. His content strategy and guidance has led to intuitive, audience friendly pages that have achieved millions of unique users and pageviews (contact for samples). PMC's many brands have prepared him with experience in web journalism, foreign language SEO, e-commerce, online gaming, writer training / evangelizing / onboarding, competitor analysis, google rankings, and site migrations. In 2022, John was promoted to Director of SEO at Penske Media where he oversee's content, technical, data, and macro strategies for some of the most iconic brands in publishing. In 2024, John was promoted to Director of Content Performance and Analytics which encompasses audience metrics that go beyond SEO to reporting and audience development.
WRITING EXPERIENCE
John's first love is writing and storytelling.
He co-wrote an original comic Midnight Massacre (2019; Action Lab) with his brother Ben and is currently on sale now.
John is a strategist, optimist and futurist who thrives off supporting creatives and entrepreneurs pursue their goals. He is a quick study with a wide range of interests - from movies, sports, literature, business, cooking, and history. When he's not monitoring Google, he's watching too many classic movies, reading, running, cooking, and futilely cheering on his beloved Los Angeles Dodgers.
MATSUYA CREATIVE BLOG
For more thoughts on comic books and comic art, the business of comics, and writing - click John Matsuya writing archive below!
CLIENTS
Billboard
Rolling Stone
Variety
The Hollywood Reporter
Deadline
Indiewire
Robb Report
Gold Derby
Footwear News
Sportico
TVLine
Vibe
Spy.com
Dirt.com
ArtNews
Art In America
ArtForum
Sourcing Journal
Flow Space
SKILLS
SEO Content Strategy, Planning, Reporting, and Execution
Blog and Article Writing
Website Development and Migration
SEO Training and Evangelizing
Copy Editing
SEO Audits
Technical SEO
Keyword Research
Crossfunctional Collaboration with Product, Stakeholders
UX/UI Experience
Marketing & Promotional Material
Screenwriting & Coverage Services
AI Prompt Generation
SELECTED WRITING
Why are the Oscars Called Oscars? How the Academy Award Prize Got Its Name - Goldderby.com